Polling

In a relatively short period of time Galaxy has established an enviable reputation for accuracy in the market research industry born out by the close results of our political polls to actual federal and state election outcomes. Our polls have been published in a large number of media including;

• The Daily Telegraph
• The Sunday Telegraph
• Herald Sun
• Sunday Herald Sun
• The Courier Mail
• The Sunday Mail
• The Sunday Times
• The Adelaide Advertiser
• Townsville Bulletin
• Nine  Network

We believe our results speak for themselves – click through to latest poll data.

Concept Testing

There are a number of ways Galaxy can support your NPD needs, for example idea generation and concept screening.

Idea generation can include internal workshops to unlock or more clearly articulate your team’s ideas or external ideation sessions with consumers to explore the ‘blue sky’ opportunities.

Concept screening can benchmark a single concept or prioritise a large number of ideas.  We can also size the opportunity by analysing likely cannibalisation, new customer acquisition, total product / brand reach, frequency of purchase and impact on existing brand image.

Brand

Australian companies are increasingly looking towards their brand to create and sustain a competitive advantage. Some of the key tools we can offer include brand positioning studies, competitor evaluation and brand equity surveys.

These can be achieved through a one off point in time dipstick or using continuous research to track your brand and competitors over time.

Brand research is often accompanied by communications evaluation to better understand the impact of your strategy on brand performance.

Product / Service evaluation

There are many facets to evaluating and optimising products and services. Some of the services we offer are:

• Product Design
• Concept & Use Test
• In-home Test
• Pricing Research
• Packaging and Communications Research
• Early Brand Evaluation Studies

Our range of techniques cover all stages of product development from initial design, redesign and in market measurement.

Advertising / Communications

In our experience clients have very different requirements for ad and communications testing.

We can tailor our approach to suit your objectives be they big or small in scope. We believe we can add value to your creative development process from generation and optimisation through to tracking the final campaign impact on your brand.

Tracking

We believe that trackers need to be consistent, representative and accurate but also fresh and insightful.  We can recommend the right metrics for your business to ensure that what you are measuring captures both short and long term trends for your brand or category. We can design a tracker from scratch or ensure consistency with your existing brand data.  We will customise your tracker to suit your objectives. Our reporting provides a blend of tracking for key measures, current issues and tactical activities.

Qualitative

Our qualitative practitioners are skilled across all qualitative techniques including; focus groups, qualitative workshops, in-depth interviews, teledepths, executive interviews, paired interviews and friendship groups. We recommend the right approach for you whether that be tried and tested or something new and innovative.

B2B

B2B research has a different set of challenges and requires a different set of skills and experience than consumer research. The required sample for a B2B study will likely be smaller and harder to reach. We are skilled at reaching these niche target audiences, whether via free finding mechanisms or using your customer database.  We have conducted business interviews at the highest level of Australian enterprise. We also understand the time pressures business people are under so we are mindful of the need to design surveys that are succinct and engaging.

U&A (Usage & Attitude)

U&A studies are often used to gather broad ranging and in depth knowledge, with a large number of objectives and hypotheses about consumer behaviours and/or opinions regarding brands, products and services.

These studies can identify drivers of purchasing and/or be used to segment your consumers based upon their behaviours or attitudes or both.

Segmentation

There are key ingredients that deliver a truly successful segmentation. Segments need to be credible and useable. They also need to be easily replicated and easy to identify. To ensure full integration across the business they need to inform media strategy, customer communications and product development.

Segmentation doesn’t necessarily need to be complicated. Data can be segmented using any combination of:

• Demographics
• Attitudes
• Usage behaviour
• Need states
• Brand relationship
• Media touch points

Legal / Trade Practice Dispute

When you need research to support a legal case, you need research that will withstand legal scrutiny.

Galaxy Research has conducted research and provided expertise in relation to:

• Trade Practices Act disputes
• Trade marking applications

Telephone Omnibus

An omnibus survey is a multi-client, shared cost study where clients pay a fee per question. Galaxy’s omnibus therefore offers exceptional quality at a budget price. We offer experienced researchers to assist in questionnaire design, interpretation of the results and a fast turn around.

The omnibus is the vehicle we use to track federal voting intention.  This means that you can be assured that it is high quality and designed to accurately gauge the opinions, habits and practices of the Australian population.

Our omnibus is conducted fortnightly by telephone (CATI) amongst a representative sample of 1,100 Australians aged 16+, broken down as follows: