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Galaxy Omnibus Schedule

Our Omnibus is conducted regularly among a representative sample of 1,000 Australians.

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Phone: (02) 9406 5800
email: mail@galaxyresearch.com.au

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What We Do

To find out more about what we do please explore the icons below.  If you require more information then please get in touch with one of our research directors.

By industry

FMCG

We have significant expertise and experience across all facets of researching FMCG brands, services and products.

  • Concept development & optimisation
  • Evaluating services & products
  • Pricing
  • Branding
  • Advertising

We work across the range from smaller local FMCG companies through to Blue Chip multinationals.

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PR

We undertake more research for the PR industry than anyone else in Australia. PR research requires a particular skill set and the senior researchers at Galaxy can help at all stages.

We provide a comprehensive report tailored to your objectives, including a summary of the main findings in bullet point format ready to insert into your media release. In addition we will check your media release, so you can be 100% confident any claims you make can be backed up by the research.

You also benefit from the strong reputation Galaxy Research has developed in the media. Many leading newspapers are also Galaxy clients. They don’t just trust our research, they buy it.

Service Industries

There are many opportunities to leverage competitive advantage for your company. Areas for exploration can include:

  • Brand positioning
  • Pricing of products and services
  • Usage and attitude of customers and non-customers
  • Market evaluation to help understand barriers of entry and exit
  • Customer satisfaction or service evaluation
  • Advertising and communications development, evaluation and tracking
  • Concept testing and feasibility studies

We don’t use Black Box solutions, so come and talk to us and we will design a study to help you resolve your unique business and industry challenges.

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Healthcare / Pharmaceutical

The pharmaceutical sector is highly regulated and often involves niche or difficult to reach audiences.  We understand that topics in this sector can be confronting or highly personal in nature.  We can implement techniques to make the process as easy as possible for both client and intended audience.

Our experience covers a broad range of topics and has involved research among diverse audiences including doctors, pharmacists, the general public and sufferers of specific conditions.

Digital / Online / Mobile

The pace of technological development is rapid and only seems to be getting faster. The pressure is on to develop innovative products and services that really resonate with consumers. We have experience working with a variety of technology clients and have helped them to understand and segment the changing consumer landscape.

Not for profit

Galaxy Research has conducted a considerable number of research studies for charitable organisations including: Macular Degeneration Foundation, Redkite, Oxfam, Greenpeace, WWF, The Benevolent Society, Cancer Council of Australia, The Fred Hollows Foundation and others.

We offer a significant discount to registered charitable organisations.

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Government

We understand that government agencies often have specific and particular processes that must be adhered to throughout the tender and work cycle. Galaxy Research complies with these requirements and has experience working with small local agencies through to large national government departments.

By Research Solution

Polling

In a relatively short period of time Galaxy has established an enviable reputation for accuracy in the market research industry born out by the close results of our political polls to actual federal and state election outcomes. Our polls have been published in a large number of media including;

  • The Daily Telegraph
  • The Sunday Telegraph
  • Herald Sun
  • Sunday Herald Sun
  • The Courier Mail
  • The Sunday Mail
  • The Sunday Times
  • The Adelaide Advertiser
  • Townsville Bulletin
  • Nine  Network

We believe our results speak for themselves – click through to latest poll data.

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Concept Testing

There are a number of ways Galaxy can support your NPD needs, for example idea generation and concept screening.

Idea generation can include internal workshops to unlock or more clearly articulate your team’s ideas or external ideation sessions with consumers to explore the ‘blue sky’ opportunities.

Concept screening can benchmark a single concept or prioritise a large number of ideas.  We can also size the opportunity by analysing likely cannibalisation, new customer acquisition, total product / brand reach, frequency of purchase and impact on existing brand image.

Brand

Australian companies are increasingly looking towards their brand to create and sustain a competitive advantage. Some of the key tools we can offer include brand positioning studies, competitor evaluation and brand equity surveys.

These can be achieved through a one off point in time dipstick or using continuous research to track your brand and competitors over time.

Brand research is often accompanied by communications evaluation to better understand the impact of your strategy on brand performance.

Product / Service evaluation

There are many facets to evaluating and optimising products and services. Some of the services we offer are:

  • Product Design
  • Concept & Use Test
  • In-home Test
  • Pricing Research
  • Packaging and Communications Research
  • Early Brand Evaluation Studies

Our range of techniques cover all stages of product development from initial design, redesign and in market measurement.

Advertising / Communications

In our experience clients have very different requirements for ad and communications testing.

We can tailor our approach to suit your objectives be they big or small in scope. We believe we can add value to your creative development process from generation and optimisation through to tracking the final campaign impact on your brand.

Tracking

We believe that trackers need to be consistent, representative and accurate but also fresh and insightful.  We can recommend the right metrics for your business to ensure that what you are measuring captures both short and long term trends for your brand or category. We can design a tracker from scratch or ensure consistency with your existing brand data.  We will customise your tracker to suit your objectives. Our reporting provides a blend of tracking for key measures, current issues and tactical activities.

Qualitative

Our qualitative practitioners are skilled across all qualitative techniques including; focus groups, qualitative workshops, in-depth interviews, teledepths, executive interviews, paired interviews and friendship groups. We recommend the right approach for you whether that be tried and tested or something new and innovative.

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B2B

B2B research has a different set of challenges and requires a different set of skills and experience than consumer research. The required sample for a B2B study will likely be smaller and harder to reach. We are skilled at reaching these niche target audiences, whether via free finding mechanisms or using your customer database.  We have conducted business interviews at the highest level of Australian enterprise. We also understand the time pressures business people are under so we are mindful of the need to design surveys that are succinct and engaging.

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U&A (Usage & Attitude)

U&A studies are often used to gather broad ranging and in depth knowledge, with a large number of objectives and hypotheses about consumer behaviours and/or opinions regarding brands, products and services.

These studies can identify drivers of purchasing and/or be used to segment your consumers based upon their behaviours or attitudes or both.

Segmentation

There are key ingredients that deliver a truly successful segmentation. Segments need to be credible and useable. They also need to be easily replicated and easy to identify. To ensure full integration across the business they need to inform media strategy, customer communications and product development.

Segmentation doesn’t necessarily need to be complicated. Data can be segmented using any combination of:

  • Demographics
  • Attitudes
  • Usage behaviour
  • Need states
  • Brand relationship
  • Media touch points

Legal / Trade Practice Dispute

When you need research to support a legal case, you need research that will withstand legal scrutiny.

Galaxy Research has conducted research and provided expertise in relation to:

  • Trade Practices Act disputes
  • Trade marking applications

Galaxy Omnibus

An omnibus survey is a multi-client, shared cost study where clients pay a fee per question. Galaxy’s omnibus therefore offers exceptional quality at a budget price. We offer experienced researchers to assist in questionnaire design, interpretation of the results and a fast turn around.

The omnibus is the vehicle we use to track federal voting intention.  This means that you can be assured that it is high quality and designed to accurately gauge the opinions, habits and practices of the Australian population.

Our omnibus is conducted fortnightly by a representative sample of 1,000 Australians aged 18+, broken down as follows:

City Rest State Total
New South Wales 200 110 310
ACT 16
Victoria 200 54 254
Queensland 100 100 200
South Australia 80 20 100
Western Australia 80 20 100
Tasmania 20
Total 1,000
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By Methodology

Online

Online research is a very fast and cost effective research method. Each online survey we design is ad hoc and customised for each client. The main benefits of online research are:

  • Can be used for both qualitative and quantitative research
  • Sample and timings are fully customisable
  • Efficient  when a large and/or geographically representative samples are required
  • Longer surveys are less expensive than other methods
  • Good for evaluating visual stimulus
  • Well suited for private or sensitive topics
  • Quick turnaround of results

Galaxy conducts all of the online programming and survey management in house and this means that we maintain full control of every stage of the research process.

CATI (Telephone Interviewing)

Ad hoc telephone interviewing is still the methodology of choice for geographically targeted samples and B2B interviews with senior managers.

Designing a survey for telephone interviewing requires specialist skill to keep consumers engaged and willing to participate.  We can use your own customer database or find a random sample based upon your eligibility criteria using the AMSRS gold standard of selection.

Mobile / Tablets / Smartphones

The growing penetration of Smartphones, tablet devices and the overall proliferation of web capable devices presents a number of opportunities. We understand the importance of embracing the digital revolution and ensure that we are maximising the potential that this new technology affords for research including data capture on PCs, Smartphones and tablets, contacting mobile only households and early adopters of new technology.

Database Direct

We can conduct research among one of your most important audiences, your current customers.  If you have a customer database including contact details such as a telephone number or email address we can utilise the power of your own database to conduct targeted research.

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Qualitative

Our qualitative practitioners are skilled across all qualitative techniques including; focus groups, qualitative workshops, in-depth interviews, teledepths, executive interviews, paired interviews and friendship groups. We recommend the right approach for you whether that be tried and tested or something new and innovative.

view short story

Galaxy Omnibus

An omnibus survey is a multi-client, shared cost study where clients pay a fee per question. Galaxy’s omnibus therefore offers exceptional quality at a budget price. We offer experienced researchers to assist in questionnaire design, interpretation of the results and a fast turn around.

The omnibus is the vehicle we use to track federal voting intention.  This means that you can be assured that it is high quality and designed to accurately gauge the opinions, habits and practices of the Australian population.

Our omnibus is conducted fortnightly by a representative sample of 1,000 Australians aged 18+, broken down as follows:

City Rest State Total
New South Wales 200 110 310
ACT 16
Victoria 200 54 254
Queensland 100 100 200
South Australia 80 20 100
Western Australia 80 20 100
Tasmania 20
Total 1,000
view short story

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