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PR
Research
At Galaxy we undertake more research for the PR industry than anyone else
in Australia.
PR research requires a particular skill set and the senior researchers
at Galaxy can help at all stages of the way, including;
• Defining the sample for the study – very important
• Expertise in questionnaire development – critical
• Interpretation of the results – super critical
We don’t expect all our clients to be experts in research techniques,
so we give you more than just a set of tables. We also provide:
• A comprehensive report containing the methodology, questionnaire
and computer tables;
• A summary of the main findings in bullet point format, so you
can insert the relevant points into your media release
• A final check over your media release, so you can be 100% confident
any claims you have made can be backed up by the research.
You also benefit from the strong reputation Galaxy Research has developed
in the media. Many leading newspapers are also Galaxy clients. They don’t
just trust our research, they buy it.
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