It’s very easy to commission research. Usually the process runs like this:
- You provide us with a brief, this can be verbal or written
- We will provide you with our proposed approach and costs
- If you are happy with the proposal you can then give the go ahead.
- Feel free to contact any one of Galaxy’s senior Research Directors. We are all happy to take your call and provide advice on the right approach for your brief.
The most likely inputs we will need from you are:
- A briefing on the background and objectives of the research
- Approval on key documents such as the questionnaire or discussion guide
- Provision of materials required such as concepts or product samples
We recommend sample sizes based upon the requirements of each project.
For most standard concept or product style projects a sample of 200-400 is often adequate to determine the likely appeal in market. Additional sample may be required depending upon the number of concepts/products to be tested and if there are specific target groups to be sampled.
For PR purposes a sample of 1,000 or more is usually recommended to ensure that the research is considered credible by journalists. This also enables analysis sub groups e.g. by generation, gender and age.
Who you are interviewing is also a consideration. The recommended sample size for a survey among Doctors, Dentists or C-Suite executives will likely be lower compared to a sample of the general population.
The length of a research survey can vary from as little as 1 week through to as long as necessary!
In general the stages of research are as follows:
- Research is commissioned
- Questionnaire/discussion guide is designed
- Recruitment and fieldwork
- Data processing & analysis
- Presentation of results
Our average projects run from 2-4 weeks but if you have a specific or very tight deadlines to work to we are more than happy to advise the best way to accommodate this.
The cost of research is usually dictated by a few key factors:
- How many people you wish to interview
- What sort of people you want to interview
- How many questions you want to ask them and/or what tasks you wish them to do